Turning The Corner

Thursday, October 16, 2014 Written by 
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The economic recession is said to be nothing more now than a moment in American history. As Americans pick up the pieces of the homes they’ve lost, complete insulting personality tests to determine if they possess the IQ to push shopping carts around Wal-Mart parking lots, and extinguish their third and final extensions on unemployment benefits, the Boomers find themselves having to return to school and find roommates, while the Millennials find themselves choosing to create their own businesses rather than compete in the brutal job market.

Why are so many Americans giving up on finding jobs and taking their economic futures into their own hands? Let’s start with:

 

Antiquated Business Practices-

 

Businesses and brands are finding themselves reevaluating their workplace environments, adding new furniture, playing recreational music, incentives, and freedoms of dress code just to optimize performance. Successful owners understand the climate is changing, and not because of overuse of fossil fuels.  Studies show that 71% of young people say they would rather quit their jobs and work for themselves. Old companies run with old philosophies are no longer attractive to the young workforce anymore. Sixty percent of them all say they will start their own businesses within a year or so.

 

Social Media

 

The Internet has connected the world in a way that peace treaties and international alliances could never do. Young people have worlds of information at their fingertips faster, and more often than ever before in history, and it’s only getting faster. They’re more informed, and they’re joining forces. The Internet has resulted in the creation of social communities like Meetup.com, where individuals meet online based on common interests, then meet in person to network and socialize.

 

About 98% of people age 18-34 use social media. That’s a lot of young people, communicating with a lot of young people, which translates into hundreds of millions of dollars in “new” revenue. Social media is now an industry and it’s a young person’s industry. If we need refreshing, Mark Zuckerberg was the youngest billionaire in the world. He single-handedly transformed the perspectives of young people who saw someone who looked like them, and became the owner of a multinational empire, while doing it his way. Just look at the headquarters of Facebook! Larry Page and Sergey Brin created Google in their 20’s when they incorporated Google in 1998. David Karp, CEO of microblogging website Tumblr, is only 28 years old.

 

What does this mean for Inglewood? As a city with a rich history on a path to blossom into a world-class destination, we have to begin opening our doors and creating opportunities for young entrepreneurs and start-ups that think outside the box. The next step in our history has to include a step toward creating opportunities to generate revenue in areas that didn't exist prior to the market crash of 2008.

 

Our city yields more than 50,000 young minds and a 67% population that's under the age of 45. We need an influx of young creative energy into Inglewood that will become contagious and invigorating, and breed new ideas.  Inglewood can become the internationally renowned city we desire to be. Just look at San Francisco, Seattle, New York, Colorado, and Palo Alto. If James Brown were alive today, I think he would agree that it’s no longer just a man’s world, it’s a young people’s world.

 

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