Friday, Feb. 19 to Sunday, Feb. 21 – 9am PT-5pm PT
FX’s Snowfall is celebrating the premiere of its fourth season with a themed car wash experience featuring a drive-thru wash tunnel customized with lights, music, and effects
inspired by the series set in 1980s Los Angeles.
As part of this community-focused program, FX is working with the Official Black Wall Street to promote the Snowfall Neighborhood Car Wash and bring attention to local Black-owned businesses. A branded content hub will be created on the Official Black Wall Street platforms highlighting the experience, featuring season four highlights and sharing a selection of Black-owned businesses in the LA area.
Honoring LA community pride, FX has also tapped radio station KJLH to promote the complimentary Snowfall Neighborhood Car Wash and support the selected Black-owned businesses through on-air announcements and sponsorship of the KJLH Black Business Friday radio segment.
The car wash is a reservation-only, Covid19-safe, contactless event. Fans are encouraged to reserve a time slot for their free car wash at https://www.eventbrite.com/e/snowfall-neighborhood-car-wash- registration-140228115067