Los Angeles Super Bowl host committee releases first legacy videos highlighting ‘champion’ organizations ahead of SUPER BOWL LVI Super Bowl LVI “Champions Live Here” Showcases Local Nonprofits Focused on Uplifting Communities Across the Region


IT News Wire

The Los Angeles Super Bowl Host Committee (LASBHC) will begin releasing videos featuring 56 community organizations selected as part of the official Super Bowl LVI Legacy Program – Champions Live Here. Announced June 10th at SoFi Stadium , the “Champion” organizations previously received grant awards and are now receiving videos showcasing their work in the community. Their efforts represent a diverse range of focus areas across the Los Angeles region, including Youth Development, Jobs & Economic Opportunity and Social Justice.

The Host Committee will distribute three videos per week, now through November, starting with the organizations selected from the Jobs & Economic Opportunity Pillar. These organizations include Black Cooperative Investment Fund, Homeboy Industries, LA Conservation Corps, Playa Vista Job Opportunities and Business Services (PVJOBS), Pukuu Cultural Community Services and Village for Vets will be featured later this year. The next selection of videos will feature organizations selected from the Social Justice Pillar slated for release in July, followed by the Youth Development Pillar in September. To view all the content, please visit the Los Angeles Sports & Entertainment Commission YouTube Channel.

The Super Bowl LVI Legacy Program is a partnership between the Los Angeles Super Bowl Host Committee and the LA84 Foundation, the Play Equity Fund and the National Football League (NFL) Foundation and was launched to use the spotlight of Super Bowl LVI to showcase the achievements of local community organizations that often go unrecognized. The Legacy Program awarded each “Champion” with a $10,000 grant, a professionally produced vignette-style video spotlighting their organization, and public recognition of their work in the lead-up to the Super Bowl. Additionally, six of these 56 organizations will be selected to each receive a total grant award of $50,000, to make an even bigger impact in their community. The additional grant award will be announced later this year.

“Through the Super Bowl Legacy Program, it is inspiring to see this wide range of ‘Unsung Hero’ organizations share their stories about the tremendous work they are providing to communities across Los Angeles,” said Renata Simril, President & CEO of the LA84 Foundation, and President of the Play Equity Fund. “With the platforms of the Super Bowl and the NFL, this program aims to amplify the missions of these organizations with videos that help bring their work to life for all to see, in addition to the grant funding that helps supports that work.”

“As the nation’s biggest sporting event, the Super Bowl provides a powerful engine to uplift our communities,” said Kathryn Schloessman, President & CEO of the Los Angeles Sports & Entertainment Commission. “Our Legacy Program, Champions Live Here, gives us the means to harness that spotlight to showcase the achievements of local community organizations that often go unrecognized. The people featured in these videos represent the best of what our city has to offer.’

The Super Bowl LVI Legacy Program set out to identify 56 “Champions” from communities across the entire 4,753 square miles of Los Angeles County. The public nomination process asked Angelenos to nominate local “unsung hero” organizations – the changemakers, inspirational leaders and those who embody the diversity of our region. The 56 “Champion” organizations cover a broad spectrum of needs with nearly 50% of the selected organizations working specifically with young people and on youth development, and more than 25% working on health, mental health and overall wellness. Some of the 56 are focused on specific neighborhoods and communities within the region, including but not limited to: South Los Angeles, Boyle Heights, Crenshaw, Marina Del Rey, Hollywood, Inglewood, Long Beach, Burbank, Venice, Watts, and Compton.

To learn more about the Super Bowl LVI Legacy Program and for all updates related to Los Angeles hosting Super Bowl LVI, please visit LASuperBowlHC.com.


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