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Step 6: Choosing the Right Location

Choosing the right location for your Inglewood business is a crucial decision that can impact your success. Here’s a guide to help you make an informed choice:

1. Define Your Needs:

Identify your business’s specific requirements. Consider factors like space, foot traffic, visibility, accessibility, parking, proximity to suppliers and customers, and the nature of your business.

2. Understand the Demographics: (https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis)

Research the demographics of Inglewood to ensure your target customers align with the local population. Understand their preferences, income levels, and buying behaviors.

3. Analyze Competitors:

Identify where your competitors are located. Being near competitors can be advantageous, but also consider if there’s room for your business to stand out.

4. Evaluate Zoning Regulations: (https://www.cityofinglewood.org/386/Establishing-a-Business)

Understand the zoning regulations in Inglewood. Some areas may have restrictions on the type of businesses that can operate there. Ensure your business is allowed in the chosen location.

5. Consider Accessibility:

Choose a location that’s easily accessible for both customers and employees. High-traffic areas and proximity to major roads or public transportation can boost accessibility.

6. Foot Traffic and Visibility:

If your business relies on walk-in customers, opt for a location with high foot traffic. A visible storefront can attract more attention and potential customers.

7. Real Estate Market: (https://www.cityofinglewood.org/31/Residents)

Research the local real estate market. Determine whether purchasing or leasing is a better option based on your budget and long-term goals.

8. Future Growth Potential:

Consider the area’s potential for future growth and development. A location in a rapidly developing neighborhood could increase your business’s value over time.

9. Cost Analysis: (https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs)

Evaluate the costs associated with the location. This includes rent or mortgage payments, utilities, maintenance, and any other fees specific to the area.

10. Safety and Security: (https://www.cityofinglewood.org/1649/Police)

Prioritize the safety and security of both customers and employees. Choose a location with a low crime rate and adequate lighting.

11. Local Amenities:

Consider nearby amenities that can benefit your business and employees, such as restaurants, banks, public facilities, and shopping centers.

12. Local Regulations and Permits: (https://www.cityofinglewood.org/151/Economic-Community-Development)

Check if there are any specific local regulations, permits, or licenses required for your chosen location.

13. Test the Waters:

If feasible, consider starting with a temporary or pop-up location to gauge customer response before committing to a long-term lease.

14. Seek Professional Advice:

Consult with a commercial real estate agent who specializes in the Inglewood area. They can provide insights into the local market and help you find suitable options.

15. Long-Term Vision:

Choose a location that aligns with your long-term business goals. Think about how the location will support your growth and expansion plans.

Remember that the right location can contribute significantly to your business’s success. Take the time to thoroughly research and visit potential locations, and don’t hesitate to seek advice from experts who can help you make an informed decision.

Author: Aden Ferguson is a high school senior at Roybal Film and Television Magnet. He’s a published author, a screenwriter, and a skateboarder.

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