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Los Angeles Super Bowl Host Committee and National Football League to
Launch Super Bowl LVI Business Connect Program on October 27

Minority-owned and Other Diverse Local Businesses Can Apply at

IT News Wire

LOS ANGELES– The Los Angeles Super Bowl Host Committee (LASBHC) and the National Football League (NFL) will begin accepting applications for the Super Bowl LVI Business Connect program on October 27. Super Bowl LVI Business Connect helps identify and prepare Los Angeles County minority, woman, LGBTQ+ and veteran-owned businesses to participate in the procurement process for Super Bowl LVI in 2022, including networking with representatives of the NFL, the Los Angeles Super Bowl Host Committee staff, corporate sponsors and local small business service organizations.

Experienced and qualified local businesses interested in participating in Super Bowl LVI Business Connect can begin applying at on October 27. On that same day, the LASBHC will also host an informational workshop for local businesses – register here.  All applications must be submitted, and certification requirements must be met by February 1, 2021 for consideration.

To qualify for Super Bowl LVI Business Connect, each business must:

Be 51% owned by a minority, woman, veteran, or LGBTQ+ individual and be certified as one of the following:

Disabled Veteran Business Enterprise (DVBE)

Disabled Veteran Owned Small Business (DVOSB)

Lesbian, Gay, Bisexual and Transgender Business Enterprise (LGBTBE)

Minority Business Enterprise (MBE)

Small Minority Business Enterprise (SMBE)

Small Woman Business Enterprise (SWBE)

Veteran Owned Small Business (VOSB)

Woman Business Enterprise (WBE)

Have a physical office and been in operation in Los Angeles County since February 2018

Provide a product or service requested by Business Connect

Be the direct source of the goods and services you propose to sell

Be in good standing and eligible to do business with the City of Los Angeles, County of Los Angeles or State of California

“The Super Bowl is one of the premier sports competitions anywhere in the world,” said Los Angeles Mayor Eric Garcetti. “The NFL’s Business Connect program will turn this massive platform into a tremendous opportunity to lift up our local businesses and translate the excitement of this gridiron classic into growth and prosperity for Angelenos and our region.”

“Our goal from the onset has been to maximize opportunities and benefits for our residents. SoFi Stadium and Hollywood Park brought jobs and prosperity for thousands of Inglewood residents.  They continue to deliver for the community of Inglewood,” said Inglewood Mayor James T. Butts. “The NFL’s Business Connect program will give our local long-term business owners an equitable opportunity to thrive during the Super Bowl and beyond.”

Los Angeles Super Bowl Host Committee Chairman, Casey Wasserman stated: “Partnerships such as the Super Bowl LVI Business Connect will lift up the diverse communities and businesses who are each critical to driving positive social, cultural and economic impacts. This is just one example of the many community engagement opportunities the Super Bowl will bring to Los Angeles, and we are committed to harnessing Super Bowl LVI to build unprecedented excitement and opportunity for Angelenos.”

“The Business Connect program has been an integral part of the NFL’s efforts to empower local diverse businesses in Super Bowl markets for more than 20 years,” says Peter O’Reilly, Executive Vice President Club Business and League Events, NFL. “The program’s ability to amplify the talents and services of minority, women, LGBTQ+ and veteran-owned businesses, while creating contract and development opportunities that help grow local business communities, is critical and powerful. It is a core part our legacy to Super Bowl host cities.”

Super Bowl LVI will be hosted at SoFi Stadium in 2022.


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