London, UK and West Palm Beach, FL – LIV Golf’s tournament at Centurion Club, July 7-9, in Hertfordshire, United Kingdom displayed many of the world’s best golfers, top-tier entertainment, and a strong commitment to fostering inclusivity and diversity in golf. The event showcased LIV Golf’s dedication to transforming the game through community impact initiatives and collaborations with England & Wales Blind Golf Association, the Black British Golfers, and Majesticks GC’s ‘Little Sticks’ program.
The community initiatives aimed to improve accessibility, promote diversity, and create opportunities for underrepresented individuals within the golfing community align with LIV Golf’s overarching impact and sustainability program, “Potential, Unleashed,” which was launched globally one week prior in Spain.
The program, which is built upon four pillars: LIV To Learn, Transform the Game, LIV Green, and The Way We LIV, is dedicated to driving positive change and has a global ambition to impact the lives of 5.4 million young people positively and achieve climate positivity by 2030.
On July 5, LIV Golf stars Bryson DeChambeau and Charles Howell III from Crushers GC organized a clinic specifically tailored for blind and visually impaired golfers in collaboration with England & Wales Blind Golf Association. During the event, they shared valuable tips and insights with the players, and took on a unique challenge by attempting to hit golf shots while wearing visual impairment glasses, to further understand the experiences of visually impaired individuals in the game of golf.
Andy Gilford, National Secretary of England & Wales Blind Golf Association expressed his gratitude for the clinic organized by Bryson DeChambeau and Charles Howell III.
“Their commitment to understanding and supporting visually impaired golfers is truly inspiring,” said Gilford. “Their willingness to step into our shoes, even briefly, shows a genuine dedication to inclusivity and highlights the power of empathy in creating a more inclusive golfing community.”
The same day, RangeGoats GC and Troy Mullins collaborated with Black British Golfers to organize a special clinic aimed at promoting golf within an underrepresented community. Led by captain Bubba Watson and including Thomas Pieters, Talor Gooch, and Harold Varner III, the team warmly welcomed 50 individuals and families from the British Black Golfers community to the players’ practice areas for an exclusive clinic. This unique event provided attendees with the opportunity to receive valuable advice directly from the renowned professionals themselves. Throughout the tournament, members of the British Black Golfers group were granted exclusive “inside the ropes” access, allowing them to have front-row seats to the action and watch their favorite stars in action.
“LIV Golf London exemplified our commitment to inclusivity and diversity through teamwork,” said Jake Jones, Senior Vice President of Impact & Sustainability at LIV Golf. “By ‘Transforming the Game’, we believe in empowering underrepresented individuals within the golfing community, and these partnerships allowed us to make a tangible impact last week. We are honored to work alongside these organizations and look forward to creating a more inclusive and diverse golfing landscape together.”
Also last week, LIV Golf’s Majesticks GC launched their community impact strategy and headline program, ‘Little Sticks’, with the participation of teammates Lee Westwood, Henrik Stenson, Ian Poulter, Laurie Canter, and Sam Horsfield. The strategy aims to make a positive difference in the communities where the players live, work, and compete, initially focusing on Newcastle, Luton, and Orlando, FL. Little Sticks aims to connect young people through golf, promoting their physical health, mental well-being, and sense of belonging through education, engagement, and empowerment.
Majesticks GC, in collaboration with local schools Chalk Hills Academy and Woodlands Secondary School in Luton, launched the Little Sticks initiative with an engaging clinic led by stars Westwood, Poulter, and Horsfield. Students had the opportunity to learn golf fundamentals and improve their swing in a fun and supportive environment. The clinic provided a great opportunity for participants to develop their skills while having a great time. A Q&A session followed the clinic, allowing students to engage with the players and gain insights into the world of professional golf.
Furthermore, Majesticks GC had a prominent presence in the tournament Fan Village during the event. They offered young fans various opportunities to participate in golf-related activities throughout the championship week and learn more about the initiative.
LIV Golf recognizes the power of golf as a vehicle for positive change and seeks to break down barriers that prevent individuals from fully participating in the sport. By partnering with organizations dedicated to promoting inclusion, these impactful initiatives will empower individuals from different backgrounds to engage in golf, fostering personal growth and building stronger communities.
For more information about LIV Golf and its community impact initiative “Potential, Unleashed,” please visit www.livgolf.com/potential-unleashed.